Developing stretch marks has been a big worry my entire pregnancy, but I thought I was in the clear because i was never big, and at 7 months I still had no marks but, once I reached 32 weeks I was checking and there they were and now 35 weeks I have more under my belly button area and hips they are colored reddish purple, I’ve been using my entire pregnancy Palmer’s cocoa butter formula skin therapy oil, and Palmer’s cocoa butter formula tummy butter for stretch marks and I guess what they say about genetics is true I still ended up getting them, tonight I tried for the first time after online searching Olive oil I applied it to the affected areas but now my stretch marks feel itchy has that happened to anyone ? I think the oil is soaking in and it’s causing itching. Does anyone have any suggestions for stretch mark products or techniques I can use to lighten them up?