Help me please!!!! I can’t handle this anymore. I feel like I’m a failure but my newborn wants to be on my nipple for hours at a time. My nipples are raw. I’ve tried to put all different things on them and they may feel a little better in the am but it starts all over again. I feel like if it continues I’m going to have to switch to formula unless it ends soon. I can handle regular breast feeding just not hour upon hour.