Drinking industrial bleach to cure diseases

Tl;Dr: Genesis II Church of Health and Healing is advocating drinking industrial strength bleach to rid the people diseases and is having a gathering in Washington where the guest pay a donation fee $450-$800 to learn how to consume the product to rid the person of a disease like measles, HIV, Diabetes, Autism, ect. The product has been banned in multiple countries for human consumption.

I'm just feeling a little bit of a "wtf" feeling right now.. and wondering what parent in their right mind would actually have their child consume industrial strength bleach.