Baby wants to eat 24/7!

I’ve been breast feeding my 10 day old baby . He had been eating every 2-3 hours but today oh my gosh .. he has been wanting to eat every 30min - 1 hour . He grunts and whines .. i will try everything else first . Clean diaper , pacifiers, burping but all he has been doing is eating I feel like. I’m exhausted 😩 is this normal . Anyone gone thru this ?