So I’ve just recently started playing around with colors in my hair. I usually just do the underside with pastels so it’s not super bold. I got two tubes of ion and just used them up so now I’m looking for a new brand. Ion really did not last long. Like I don’t wash my hair daily so that color doesn’t fade. I just washed it last night and it’s pretty faded. My sister uses Arctic Fox. I noticed that it looks pretty bold and then it’ll fade and linger for awhile. I don’t want to be bleaching my hair in between colors. I have pretty light hair so I like to just wait until it’s pretty faded before doing it again. What brands do you suggest? How long does it last? Did you have to bleach it out? Thank you!