HELP ME PLEASE

For the past 2 days my LO (formula fed) seems to be struggling to poo. He farts normally but continuously squirms and curls up in a ball and starts crying when he tries to push. I've tried colic drops and gripe water, tummy and back massages and bike legs. I also did the Q tip in the bum thing last night and lots came out and he was much more relaxed but it started right back up again this morning..

I wouldn't really say he's constipated because he still goes at least once a day and it's a normal healthy looking poo..

Dr Google came up with infant dychesia, which is basically just them learning to poo and struggling.. does this sound right??

What can I do to help relax him? Feel so helpless when he cries 😔