Bleeding/cracked/swollen nipples?

Carie

I had my baby four days ago and my nipples are bleeding, cracked, swollen, and turning purple. Also my areola is bruised. Any advice on how to heal even though my baby is still nursing usually once an hour or two? I’m in excruciating pain every time, but I’m afraid to pump and bottle feed for a day to let them heal because she may not want to go back to the breast.