My son hates car rides

Any time we’re in the car for 15+ minutes my son is screaming crying. Any tips on how to make car rides more bearable for him? His car seat is on the right setting safety wise. I put a light blanket on him when the AC is on (which is always due to the climate we live in). I’ve tried playing white noise and regular music but neither really help.

It really stresses me out when he cries but I can’t pull over every single car ride.