Tips for Small Business Saturday

I just launched my online cosmetics shop back in OCT. I’m finding alot of people are expecting me to go as much as 50%…I think that’s crazy! I just opened! I can’t even call sales yet because I just made a month and most purchases were family trying to support, not really customers. I cant say they will continually come back.

What are some ideas to give customers the feeling of saving a few Pennies, without compromising my business before it even takes off?