Neveah

How the hell do you pronounce the "name" Neveah? I really do not understand how it is pronounced. Is it Nee-vay-yah or Neev-ah or Na-vay-yah? It's a made up name so I guess it can be pronounced however you want it to be. I see this name on this app like 20 times a day and I'm not sure why it's so popular. It's an ugly name written out and it's an ear soar. It's mostly Christians that I see naming their kids this which I find kind of odd. It's mocking Heaven IMO. To make this controversial, do you like this name or do you hate it and why? 
 
Side note- yes, we know it is "Heaven but spelt backwards" 

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