My boyfriend is distracted during sex

We almost always have the tv on during sex which I don't mind, but I don't pay attention to it. I give my boyfriend my undivided attention bc all I care about is being with him not about missing part of a show. We will be having sex and he's ignoring me by looking at the tv. He barely looks me in the eye at times and it hurts my feelings. Has this happened to you and what should I do? 💗