Baby skin peeling?

Abbigail • Married and expecting a little boy on May 16th, 2016!! 💙😍 we love him so much already!
My baby was born at 40w 3d last Thursday and his skin is si dry it is peeling! Is that normal? It is bleeding or hurting him. Its like when you get sunburn sending peels ish. I've been putting baby lotion on him. Anyone else have this problem?