Best time to start putting lotion?

Amanda • Married since May 2015 | baby girl born on February 2017 ❤️❤️ ☺️ #newmommy.
So when is the best time to start putting lotion on my belly? I'm only 7w3d but I've been getting bloat. 
How far along until I should start putting coconut oil to prevent having too many stretch marks ? 

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