boyfriend issues

My current boyfriend and I have had an on and off relationship for the past 5 years. So the thing is, he never prioritises me and it seems like he never wants to spend time with me. It makes me feel like shit and I cry every time he ditches me, then he gets annoyed that I'm upset.ive tried talking to him about it but nothing seems to work. I love him and don't want to end things again. What should I do? Go see a counsellor?