Wrinkled smile lines

Ok so I have deep nasolabial folds (smile lines) just from genetics and have had that my whole life but for the past couple months I’ve noticed whenever I smile it wrinkles at my lines/cheek area. I read it could possibly be from sun damage? But how do I get rid of that and prevent it from getting any worse?! I’ve been using a retinol and vitamin c serum for the past couple months as well so I don’t get it especially since I’m still under 30

(I also have indented acne scars further over so just ignore that please still trying to work on it 😏)