Belly button itching

24+3 and the last few days my belly button itches like crazy, not around it, but literally inside it. I’ve been using belly butter liberally and no where else on my stomach, or body for that matter, itch.

I’m trying so hard not to scratch, but sometimes it’s like a mosquito bite that you just can’t help but give yourself some relief and scratch.

Anyone else? Is this from things stretching?