Stretch marks😕

Amy Jo • 29, married to the love of my life, mommy to an amazing baby boy 8•11•15, now expecting #2 in April ❤️
I'm 29 weeks and have horrible stretch marks. I am so embarrassed of them. I have used lotions and coconut oil since I found out I was pregnant. I don't even know what to do about them. Does anyone have any advice to help?