Itchy belly!

Cristina
Ahhh I'm driving myself crazy with how itchy my belly feels! I've moisturized 2x already and it just sucks it all in. I'm 37 weeks pregnant so I don't know if it's just going to get worse or what?! 😫 
What do you guys use for the itchiness? So far I'm using coconut oil and just know I slathered aveeno because I feel like the coconut oil just sits on my stomach and I needed something more thick.
Please share!