I put lotion on every day after I take a shower and I've never really had an issue with dry skin. Until I got pregnant. Recently I noticed a small patch of skin on my back was super dry and almost flaky, and then it spread to my whole back, my boobs, and was even starting to go up my neck. I could put lotion on multiple times and nothing would help. The minute I'd bend over to put pants or shoes on, the skin would stretch and itch so bad that it hurt!! I literally could not stand it.