Divisive because

I was watching a small clip of a joe Rogan video and he brought up how the slogan “make America great again” has been so divisive to our country. I was wondering why you think it is so divisive because whether you’re liberal, conservative, democratic, etc you’ve got to admit that it’s a very “touchy” subject. So why do you think the phrase “make America great again” is causing such a reaction? Is it because of trump, the person who started it? Is it because of the overall message, if so what do *you* think that message is? You could also argue that it’s a mixture of both, of course with that it’s still probably not 50/50.