Is it okay to ask "what are you looking for?" or "where do you see this going?" BEFORE the first date?

I just don't want to waste my time. One of my close friends feels that this question is too forward & my other friend feels the same as me. I want to know upfront as I'm not looking for a quick hook up. Please give me your thoughts or what you would do? Do you think I should wait until the 1st date to ask? Or after? Thank you!