Ear Lobe Burning

I've had my ear lobes pierced since I was a baby. A few years ago my right ear lobe started to burn and kinda itch whenever I tried putting earnings in, and one time it started bleeding. After that incident i stopped wearing them as frequently but still dealt with a burning sensation.

Has anyone dealt with this? How did/do you fix it?

Thank you

The previous ones I had were not real but today I just got a set of sterling silver from Kay's Jeweler. They didn't hurt in my ear but after taking it out it did feel a little irritated(slight swelling, a little itchy, and pus) but did seem a lot better than before