belly button scar ?

Justine ♡ • MAMA to a beautiful boy. ♡

I’ve had it pierced since I was 16 & there was never an infection or scar but I think I noticed it once I was a little into my pregnancy that it became very noticeable & dark.. anyone else ? Or anyone who knows what the hell it is or how to get rid of it? It’s so ugly.. I always apply my oil on my stomach so it’s constantly being oiled but nothing has made it even appear to fade 😐☹️