Another study released on tanning dangers

kris
A bit random I know, but I came across another study recently released about tanning dangers. I honestly thought it was common sense that tanning is dangerous until a few weeks ago I saw people posting that you need vitamin D and therefore should go tanning regularly. Yes, you need vitamin D. No, you don't need to tan in order to get it. If you tan, you are 6 times more likely to develop melanoma. 6 FRICKIN TIMES!!!!! I'm watching a friend battle for his life with melanoma right now. It's sadly a battle he'll probably lose. He's never been tanning a day in his life yet he still got it. Oh and he's 30 with a wife and 2 year old. 
I'll post the study link even though glow is stupid and you can't click it. http://archderm.jamanetwork.com/mobile/article.aspx?articleid=2484645
So to make this controversial, why do people make decisions that they know will eventually harm them?

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