Would you see a doc that did a cash for service model if it was cheaper?

kris
My husband knows a doc that is starting his own practice. One way to cut down on overhead is to not take insurance but to just take cash for his services. He'd have flat rates and it would generally be cheaper than what you would pay through insurance. And for those that want to use insurance, they could file to the insurance company directly and get reimbursed. I think people are too lazy to do this but he thinks it might work. And it would save money for all by cutting out the middle man. It's becoming a popular business model for many docs. What do you think? 

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