Toddler doesn't want breakfast

My 3y.o twins don't want to eat breakfast. I've tried plenty different things. Let them choose, gave them a chance to help prepare, I've done fruit salads, full breakfast menus, cereals, yogurts, even pop tarts and cinnamon buns. I've tried waiting a little longer after they wake before feeding them, I'll ask what they want to eat and I get the same answer "no thank you Mom, not till later" I can sometimes get them to eat a bite or 2. It's gotten to the point of them throwing fits when I mention breakfast.

Anyone else go through this? Is it a phase?