Newborn only sleeping for 15 minutes

My 1 week old has been up since 2pm and its currently 7pm. I've gotten her to sleep 3 times and she will only sleep for 15 minutes before waking up crying. She's fed, her diaper is changed. I don't know why she won't sleep it's as if she's forcing herself awake. She was also up from 1am to 630am but she refuses to sleep. Is there anything I can do to get her to stay asleep? I do swaddle and that doesn't help.