Covering racist tattoos for free.

So I was scrolling through facebook when a video came up about a tattoo parlor in Maryland. Southside Tattoo covers up racist or gang affiliated tattoo, free of charge. They even set up a nonprofit GoFundMe called "Random Acts of Tattoo" to fund sister parlors to be able to do this because they're getting a huge number of requests. They also want this to spread nation wide.

Their reasoning behind doing this is they believe that people change, but these people are forever marked by their mistakes and old beliefs. They believe there's enough hate in this world and want to make a difference. Cover up tattoos can be seriously expensive and not everyone can afford it. A piece they did for a man with "White Power" and his arms was valued at $700 and they did it completely free. His tattoos no longer represented who he is so they turned his old hatred into a beautiful piece of art.

What do you think about this?