My son is obsessed with the TV

Seriously. He’s 3 months old and I have never seen a baby so excited. He’ll watch tv for about 20 minutes straight just laughin & talking 😂 my question is do you think it’s bad for him? I don’t let him watch it often, but usually it’s part of our morning routine (while I drink my coffee.) & it’s always educational cartoons even though he’s so young.... It makes me feel better about it. what’s your opinion? I feel like at this age he’s just listening to the music and watching the colors.